Speaker

Alize Hofmeester is a Change & Transformation Leader, keynote speaker, author of Purpose Driven People and founder of Twinxter and TwinxterAcademy. She works at the intersection of transformation, change and programme leadership helping organisations connect purpose, strategy and people so that projects create lasting value for employees, customers and society. With more than twenty years of experience in large‑scale transformations across sectors including banking, pharmaceuticals, construction and the public domain, she brings a deeply human, purpose‑driven perspective to project leadership grounded in the reality of complex organisations. Recognized by Thinkers360 as a Top 10 Future of Work Thought Leader en #1 in agile & change management by consultancy.org, Alize brings together hands-on experience from large-scale change with deep expertise in human-centred leadership, programme governance and organisational transformation. She speaks, moderates and facilitates masterclasses at conferences across Europe and beyond, inspiring leaders to build systems with a clear, steady human heartbeat. It’s her purpose to spark the human X-factor and create spaces where everyone is able to thrive

 

Projects with Purpose — Experiences that make your heartbeat
In this story‑driven keynote, Alize Hofmeester invites project leaders to move beyond delivery metrics and reconnect with the deeper meaning behind their work. Drawing on 20 years of transformation work from Banking to pharmaceutical organisations to construction projects to local government. She shows what happens when teams lose the thread that connects their work to something bigger and what becomes possible when they find it again. Drawing on real cases and the latest research, she reveals why and how the most effective project leaders are the once who keep the why visible, all the way from strategy to execution, contributing to the companies purpose & identity, people and societal value. Alize introduces a purpose‑driven leadership system built on transparency, values and principles. A system that keeps people motivated and resilient even under pressure. Participants will gain practical insights into identifying purpose gaps, strengthening alignment across projects and leading with a human heartbeat. This keynote challenges professionals to rethink how they create value and to become strategic enablers of meaning in every project they deliver.

 

Learning goals summary:

• Recognize that it's not just about better planning; it's about staying connected to why the work matters in the first place.
• Treat pressure and uncertainty not as reasons purpose erodes but as the moments a steady, purpose-led leadership system matters most.
• See how a leadership system built on purpose, values, and principles keeps people motivated and resilient when the pressure is high and the path is unclear.
• Learn to trace the connection between individual projects and the organisation's wider purpose, identity, and the value it creates for employees, customers, and society.
• Recommit to leading as a strategic enabler of meaning, not just a manager of tasks, timelines, and outputs.